Privacy Policy

Data Privacy is of high importance to HYPE-IT and we wish to be open and transparent with the processing of your personal data. We, therefore, have a Privacy Policy (as detailed below), setting our how you personal data will be processed and protected. 

Definitions and Terms

THE/OUR SITE/WEBSITE Refers to www.wearehypeit.com
DEVICE INFORMATION Information that is automatically collected by our site.
ORDER INFORMATION Information collected when you make/attempt to make a purchase.
PERSONAL INFORMATION Used to describe both Device and Order Information. 

What information do we collect?

When you visit the site, we automatically collect certain information about your device (including information about your web browser, IP address, time zone and some of the cookies that are installed on your device). As you browse the site, we collect information about the web pages and/or products that you view, the websites/search results and terms that referred you to our site, and information about how you interact with our site.

How do we collect Personal Information?

Device Information
COOKIES Cookies are data files placed on your device/computer and often includes an anonymous unique identifier. For more information regarding cookies, please click here.
LOG FILES Log Files track actions occurring on the site and collect data. This data includes your IP address, browser type, ISP and date/time stamps. 
WEB BEACONS Web Beacons (also referred to as 'Tags' or 'Pixels') are electronic files used to record information about how you browse the site.
Order Information

When you make a purchase (or attempt to make a purchase) through our site, we collect certain information from you. This includes your name, billing address, shipping address, and payment information (including credit/debit card numbers, your email address, and phone number).

How do we use your Personal Information?

Order Information is generally used to fulfil any orders placed through the site. This includes processing your payment information, shipping arrangements and providing you with invoices and/or order confirmations. Additionally, we use Order Information to communicate with you, screen our orders for potential risk/fraud, and provide you with information or advertising relating to your products or services (relative to the preferences you have shared with HYPE-IT).

Sharing your Personal Information

We share your Personal Information with Third-Party services to help how we use your Personal Information (as described above) You can find our more about our Third-Party services and the ways in which they use your Personal Information below:

Shopify

Google Analytics (you can also opt-out of Google Analytics here).

We may also share your Personal Information to comply applicable laws and regulations, to respond to legal requests or other lawful requests for information we receive, or to otherwise protect our rights. 

Behavioural Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.

For more information about how targeted advertising works, please click [here](https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.).

You can opt-out of targeted advertising by using the links below:

Facebook

Google

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal here.

What are your Rights?

RIGHT TO ACCESS
You have the right to request information (via your personal data email) about the personal data we hold on you at any time.
RIGHT TO PORTABILITY
When HYPE-IT processes your personal data by automated means (based on your consent or based on an agreement), you have the right to get a copy of your data transferred to you or another party. This only includes the personal data you have submitted to us.
RIGHT TO RECTIFICATION
You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed.
RIGHT TO OBJECT PROCESSING (*BASED ON LEGITIMATE INTEREST)
You have the right to object to the processing of your personal data that is based on HYPE-IT's legitimate interest. HYPE-IT will not continue to process your personal data unless we can demonstrate a legitimate ground for doing so (which overrides your interest or rights due to legal claims).
RIGHT TO OBJECT DIRECT MARKETING
You have the right to object to direct marketing, including profiling analysis made direct for marketing purposes.

Changes to the Privacy Policy

We may need to update our Privacy Policy. The latest version of the Privacy is always available on our website. We will communicate any material changes to the Privacy Policy, for example, the purpose of why we use you personal data, the identity of the Controller (HYPE-IT) or your rights.